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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
In contrast to typical celebrity endorsements, influencers, and comedians are considered normal and average people, which fosters trust and relatability among their audiences
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Leo Burnett India emerged as the most awarded Indian agency, receiving 11 Lions in total with campaigns such as ‘Airtel 175 Replayed’ for Airtel; ‘Lay’s Smart Farm’ for Lays; The Missing Chapter for P&G; ‘#BringBack2011’ for Oreo and ‘The Biochar Project’ for Lays
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On the last day of the festival of creativity, Leo Burnett wins a silver lion whereas FCB India wins a bronze lion in the category of Sustainable Development Goals Lions
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Winners of Good Track, Film Lions, Titanium Track, as well as Special Awards would be unveiled on the concluding day
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Ogilvy earns the Grand Prix & 1 Silver Lion; Leo Burnett acquires 1 Gold, 1 Silver & 2 Bronze Lions; Dentsu Creative wins 1 Bronze Lion
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Winners of the experience and strategy tracks will be unveiled today
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Leo Burnett India earned 3 Silver & 1 Bronze Lion, Talented acquired 1 Silver and 2 Bronze Lions whereas Dentsu Creative, EssenceMediacom, and Mindshare get 1 Bronze Lion each
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Shortlist for Sustainable Development Goals Lions revealed
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The shortlist for Sustainable Development Goals Lions as well as the winners for the Engagement Track will be revealed today
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FCB India acquires 1 Gold & 2 Silver Lions, Leo Burnett receives 1 Silver Lion, and Dentsu Creative and DDB Mudra get 1 Bronze Lion each
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