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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
The campaign extends the notion of fair skin being more desirable in women, creating an unrealistic beauty standard, and marginalising individuals with darker skin tone
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In an exclusive interview with BW Marketing World, Shweta Jain, CBO, Diageo India, shares the insights of the participation of alcobev brand at Cannes Film Festival, marketing themes, sustainability principles and more
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Former Miss World, Manushi Chhillar, Chef Prateek Sadhu and musician Mahesh Raghvan to promote progressive creators with real life stories representing the alcobev brand, Diageo India
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Names like Anushka Sharma, Manushi Chhillar, Shannon K, Dolly Singh and more to debut at the 76th edition of Cannes Film Festival
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As the brand looks to transform to more inclusive messaging, it is taking a different approach with its upcoming fashion show
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ICICI Prudential Life Insurance ranks the highest on loyalty, followed by HDFC Life Insurance whereas LIC still tops the list on awareness, followed by SBI Life Insurance
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In the recent years, consumer behavior and patterns have witnessed a drastic change, resulting in marketers reshaping the strategies of their businesses and clientele.
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Experts take on the importance of influencer marketing and PR strategies for brands in today’s era
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