Articles for Recent News

GroupM Solutions & IOAA Collaborate To Drive Sustainability In OOH Industry

The committee’s ambitious target is to ensure that 50 per cent of all advertising sites in India utilise recyclable materials by 2027

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Bumble Revamps Its Senior Leadership Team

While Neil Shah has been appointed to the newly created role of chief business officer, Selby Drummond will depart from her role as chief marketing officer in January 2025

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Adobe Names Lara Balazs As Chief Marketing Officer

Balazs previously served as CMO and General Manager, Strategic Partner Group at financial software and services leader Intuit

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Ipsos Confirms Discussions With Kantar Media Regarding A Potential $1 Bn Acquisition

Advertising multinational WPP (WPP.L) and U.S. private equity firm Bain Capital own 60 per cent and 40 per cent of Kantar Media, respectively

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Transformation Of Ads To Recommendations
Transformation Of Ads To Recommendations

As consumers demand more relevant and timely content, brands that fail to personalise their marketing efforts risk being left behind, writes Krishnakumar Govindarajan

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HUL Pays Rs 192.55 Cr In TDS Dispute
HUL Pays Rs 192.55 Cr In TDS Dispute

20 per cent of Rs 962.75 crore demand has been settled by HUL however the appeals process underway

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Intel's CEO Patrick Gelsinger Steps Down
Intel's CEO Patrick Gelsinger Steps Down

Gelsinger also served as a member of the Intel Corporation's board of directors during his tenure

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