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As the festive season approaches, Amazon India is all set for its annual 'Great Indian Festival', slated to commence on 27 September with Prime members enjoying 24-hour early access.
As Amazon India prepares to unveil its biggest sales event of the year, the company is not just facilitating transactions but creating an ecosystem that celebrates India's festive spirit while driving economic growth. This year's festival celebrates India's diverse culture, offering customers a new shopping experience with various deals, entertainment and product launches.
Amazon will unveil over 25,000 new products across various categories, featuring offerings from brands such as Samsung, OnePlus, Sony PlayStation and many others.
To support India's small businesses, the company has curated a special selection with up to 70 per cent off, encouraging customers to shop from local sellers.
Commitment To Customer Trust
Saurabh Srivastava, Vice President of Category Leadership at Amazon India, emphasises the festival's significance stating, "For the last eleven years, we have been an integral part of Amazon's festive celebrations, and the unwavering trust of our customers has been the heart and soul of our journey in India. The unparalleled commitment of the sellers has been our backbone."
This year's festival is not just about shopping, it's a testament to Amazon's logistical prowess and customer-centric approach. The company has expanded its delivery network with fulfillment centres in 15 states and over 2,000 delivery stations nationwide. Prime members can expect doubled same-day deliveries compared to last year, ensuring that festive purchases reach customers swiftly and efficiently.
Consumer Electronics on the Rise
In the realm of consumer electronics, Amazon is capitalising on the growing trend of device upgrades. Ranjit Babu, Director of Consumer Electronics shares new offers. "We have a 5G smartphone starting at Rs 8,999, and this is also the right time for you to get your hands on that Android flagship smartphone. We've got that 55-inch TV at the price of just a 43-inch", he shares.
"This year, for Diwali, beyond the big deals, we're going to make it easy and worry-free for customers to make that purchase decision", he adds.
The company is leveraging financial tools such as low-cost EMIs, instant bank discounts and the Amazon Pay Later service to facilitate these upgrades. Additionally, Amazon is introducing innovative services like phone setup in over 300 cities, addressing the post-purchase needs of customers and potentially driving higher satisfaction rates.
Gen Z Factor
The festival also marks a push in the fashion and beauty segment, particularly among Gen Z consumers. Zeba Khan, Director of Fashion and Beauty highlights the extensive range asserting, "We've got everybody covered for the festive season with more than three crore products, more than 30 lakh styles and more than a lakh of iconic fashion and beauty brands."
"We opened our Gen Z store last year and we're seeing some amazing growth of this customer segment, almost more than 3x", she reveals. The demographic shift is influencing product offerings with increased focus on athleisure, streetwear and gender-neutral clothing.
Expanded Sectors
The home and kitchen category is another area of focus for Amazon this festive season. K.N Srikanth, Director of Home, Kitchen and Outdoors at Amazon India highlights the breadth of offerings stating, "The category has more than four and a half crore products brought to you by more than ten lakh plus brands and labels." Amazon is also expanding into new categories such as electric vehicles, luxury bar fittings and paints, diversifying its product portfolio to capture a larger share of consumer spending.
The grocery segment, under Amazon Fresh is not far behind in the festive fervour and is witnessing growth, particularly in tier-two cities. Srikant Sree Ram, Director of Amazon Fresh states, "Amazon Fresh has seen incredible growth with a 26 per cent rise in first-time shoppers and 50 per cent increase in new customers from tier-two cities. This festive season, get the best deals with up to 70 per cent off on lacks of products, including super savings on groceries with up to 50 per cent off on Amazon Fresh."
New Business Deals?
Recognising the importance of the B2B market during the festive season, Amazon Business is offering tailored solutions for corporate customers. Suchit Subhas, Director of Amazon Business, explains, “We have curated a gifting store with attractive offers from sellers on over 8,500 products across categories that businesses can choose from for their gifting needs.”
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