Rajiv Dubey Takes On Expanded Role As Vice President At Dabur India

Rajiv Dubey has been promoted to Vice President at Dabur India, taking on an expanded portfolio that now includes spearheading experiential marketing and brand activations. Alongside his continued leadership in media strategy and execution, Dubey will focus on crafting immersive brand experiences that resonate deeply with consumers, further enhancing Dabur’s connection with its audience.

The news of his expanded role was first revealed during the BW Festival of Marketing 2024, where Dubey was honoured as one of BW Marketing World's Top Marketers on 29 August 2024. He later confirmed his new responsibilities in an exclusive statement to BW Marketing World.

At the festival, he shared insights on the importance of high-profile events and activations in driving brand engagement, highlighting his vision of leveraging such platforms to strengthen consumer connections.

A seasoned leader in the media industry, Dubey’s thought leadership and vision have played a pivotal role in shaping the media landscape for brands. As a member of the Core Committee of the Indian Society of Advertisers and a Mancom member of the International Advertising Association, Dubey's contributions continue to influence and inspire marketing professionals across the industry.

His new responsibilities at Dabur will further elevate the brand's position in the marketplace, through strategic, experience-driven initiatives.

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.