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Reema Bhaduri

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The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.

Latest Articles By Reema Bhaduri

Mad Influence Ropes In Samarjit Singh As COO

Previously, Singh was associated with Storyboard18 and Afaqs as COO

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Synergy Between AI & Human Insight Is The Future: Amedeo Aragona

Amedeo Aragona, Marketing Director of Kinder Brands at Ferrero explores the Dynamic Landscape of Modern Marketing and Its Crucial Elements in our continuous series, 'Marketing Maestros'

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Gen Z's Are The Inspiration For Marketing Gurus Of Today: Virat Khullar

Virat Khullar, AVP & Head of Marketing, Hyundai Motor India delves into his intriguing journey through the realm of marketing, sharing insights into his career evolution and the dynamic landscape of the industry in our on-going series, 'Marketing Maestros'

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Air India Unveils New Brand Identity & Logo

Owned by the Tata Group, the airline introduced its new logo 'The Vista'

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90s Advertising Laid The Foundation For Me: Atit Mehta

For our series, 'Marketing Maestros', Atit Mehta, Marketing Head, Byju's shared his journey and insights into the dynamic realm of marketing

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Paytm Onboards Jackey Kothia As VP - Marketing

Kothia will be reporting to Sumit Mathur, Chief Marketing Officer, One97 Communications - Paytm

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Sachin Chhabra Joins Relaxo Footwear As VP & Head Of Marketing

Prior to this role, Chhabra was associated with Adani Group as Head of Marketing & Capabilities for ACC & Ambuja

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Purpose Is The Core Of Any Business: Sunil Narula

Sunil Narula, Senior VP – Sales & Marketing, Panasonic Life Solutions India shares insights into the world of marketing, importance of sustainability, the transformative role of AI, importance of purpose-driven marketing and more in our series 'Marketing Maestros'

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Every Challenge Brings An Opportunity: Kartik Gangwani

In our 'Marketing Maestros' series, Kartik Gangwani, Head of Marketing Services, Jio-bp shares his remarkable journey from confusion to clarity, and his passion for purpose-driven advertising

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Transition Works Best For Gen Z: Mohammed Shahbaaz

Mohammed Shahbaaz, Brand Marketing Head, Cult.sport shares insights on the brand's marketing strategy, new initiatives, leveraging digital platforms to engage with the youth, sustainability goals, and more

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