Cannes Lions 2023: Leo Burnett Dominates ‘Creative Data Lions’ Shortlists

Cannes Lions 2023 has revealed another batch of shortlists, this time for  'Creative Data Lions'. Overall, 43 campaigns and agencies were chosen among participants from all over the globe. 

From India, Leo Burnett dominates the category of Creative Data Lions by being shortlisted in four campaigns for their Lay’s Smart Farm. The campaigns comprise data-enhanced creativity, data technology, data integration, and the use of real-time data. 

Moreover, Leo Burnett also got shortlisted for their Airtel 175 Replayed campaign in data-enhanced creativity. 

Here are the shortlists campaign-wise.

Data-enhanced creativity: Lay’s Smart Farm, Lays, Leo Burnett/Cropin; Airtel 175 Replayed, Airtel, Leo Burnett

Data technology: Lay’s Smart Farm, Lays, Leo Burnett/Cropin

Data integration: Lay’s Smart Farm, Lays, Leo Burnett/Cropin

Use of real-time data: Lay’s Smart Farm, Lays, Leo Burnett/Cropin

From the various Indian entries filed by agencies all over the country, Leo Burnett bagged the shortlists in this category of Creative Data Lions.

Overall, the number of submissions filed from India has declined from 901 last year to 808 this year. However, advertisers believe that the quality of the entries has improved and is now on pace with the worldwide standard.