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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
In our 'Marketing Maestros' series, we spoke to Damyant Singh Khanoria, CMO, Oppo, taking us on a captivating journey through his career in the dynamic world of marketing
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Uber is experiencing rapid growth with its effective use of emotional marketing, strategic partnerships, and a strong dedication to safety, which has led to great customer loyalty and market development
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Dheeraj Sinha, CEO, Leo Burnett India discusses factors behind agency's success, collaborative culture, creativity evolution, SDG commitment, tech advancements, and advertising's future
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In our 'Marketing Maestros' series, Amit Gujral, CMO, JK Tyres and Industries shares his professional journey, valuable insights on cutting-edge technology, the importance of sustainability, and more
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Ananta Capital & Springwel CMO, Ankit Kapoor shares their marketing mix, digital outreach, challenges, marketing strategy and more
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With recent strategic partnerships between Salesforce and Google Cloud; NBCUniversal and JioCinema; Roposo and Shopify, we set the stage for further alliances and the transformation of the Indian market
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To appeal to consumers who are environmentally sensitive, brands use sustainable strategies that emphasise transparency & an authentic commitment to sustainability
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Kapuswala, India Marketing Head, Ferrero shares approach to their marketing mix, leveraging digitisation for the brands, the health-conscious audience for the brand, and their campaigns
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Threads takes social media landscape by a storm with 30 million downloads in less than 20 hours of its launch
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Digitas India CEO, Unny Radhakrishnan, shares insights on navigating the digital age and bridging brands with consumers
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