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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
The international festival of creativity begins today, from 19th June to 23rd June, 2023.
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From Dentsu Creative to BBDO India, Wondrlab, Talented Agency, FCB India, among others have made it to the list.
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Entertainment Lions for gaming received 609 nominations in its first year, illustrating the increased partnership between brands and the emerging gaming industry
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The panel discussion was held at the Pitch CMO Summit at Gurugram
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Naqvi being one of the jurors at Cannes Lions 2023 this year, shares his expectations from the festival this year, criteria to keep in mind, and the representation of India at the global level.
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The insensitive messaging of the ad campaign fails to acknowledge the socio-economic factors
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BBDO Chairman & Chief Creative Officer, one of the jurors at Cannes Lions 2023 shared insights on the representation on India and its impact globally, his criteria of judging and on the entries this year
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Menezes, who was set to retire later this month, passed away due to health reasons on June 7
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Industry experts emphasise on how brands can channelise the power of regional marketing
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Sam Balsara, Maanav Mohan, Rohit Ohri, and Neena Dasgupta shared their most memorable festival takeaways
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