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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
With recent strategic partnerships between Salesforce and Google Cloud; NBCUniversal and JioCinema; Roposo and Shopify, we set the stage for further alliances and the transformation of the Indian market
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To appeal to consumers who are environmentally sensitive, brands use sustainable strategies that emphasise transparency & an authentic commitment to sustainability
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Kapuswala, India Marketing Head, Ferrero shares approach to their marketing mix, leveraging digitisation for the brands, the health-conscious audience for the brand, and their campaigns
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Threads takes social media landscape by a storm with 30 million downloads in less than 20 hours of its launch
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Digitas India CEO, Unny Radhakrishnan, shares insights on navigating the digital age and bridging brands with consumers
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In contrast to typical celebrity endorsements, influencers, and comedians are considered normal and average people, which fosters trust and relatability among their audiences
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Leo Burnett India emerged as the most awarded Indian agency, receiving 11 Lions in total with campaigns such as ‘Airtel 175 Replayed’ for Airtel; ‘Lay’s Smart Farm’ for Lays; The Missing Chapter for P&G; ‘#BringBack2011’ for Oreo and ‘The Biochar Project’ for Lays
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On the last day of the festival of creativity, Leo Burnett wins a silver lion whereas FCB India wins a bronze lion in the category of Sustainable Development Goals Lions
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Winners of Good Track, Film Lions, Titanium Track, as well as Special Awards would be unveiled on the concluding day
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Ogilvy earns the Grand Prix & 1 Silver Lion; Leo Burnett acquires 1 Gold, 1 Silver & 2 Bronze Lions; Dentsu Creative wins 1 Bronze Lion
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