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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Sinha will join FCB officially in November and will be reporting directly to FCB Global CEO, Tyler Turnbull
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Digital Marketing, Social Media, and Influencers Elevate India's G20 Summit Promotions, Boosting Tourism Prospects
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Deepika Deepti, Head of Marketing at Metro Brands Limited, delves into her journey in the marketing landscape and shares her insights on sustainability, generative AI, and more in our series 'Marketing Maestros'
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Viacom18 secured the media rights for BCCI, for five years for INR 5,963 crore deal in an e-auction on Thursday, beating two top players in the bid
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Yatnesh Pandey, Vice President of Marketing at Greenply Industries sheds light on the evolving dynamics of the marketing landscape and the intricacies of purpose-driven branding in our ongoing series, 'Marketing Maestros'
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Reddy will be responsible for Hogar Controls and Super Surfaces, part of TechWish Group
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Varun Kandhari, Director of Marketing at Mars Wrigley India, discussed marketing trends, sustainability, and future prospects in our series 'Marketing Maestros' series
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More than 100 top marketers and CEOs took the stage to look at how marketing is transitioning into a growth function with CMOs playing business-centric roles
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Continuing with our 'Marketing Maestros' series, we spoke to Malhotra where she shares her perspectives on marketing, sustainability, AI, influencer partnerships, and navigating the ever-changing landscape of social media
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Previously, Dubey served as the Chief of Marketing & E-Commerce at ICICI Prudential Life Insurance
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