Cannes Lions 2023: A Lookout For Day 4

As the Cannes Lions 2023 festival commences its fourth day, enthusiasm and anticipation among industry professionals and creative enthusiasts increase.

Day 4 of the festival offers greater excitement and enthusiasm as it nears its midpoint. Throughout the day, a range of workshops, seminars, and panel discussions will be delivered by industry experts and thought leaders. Among the sessions and panel discussions are 'Stepping Up Inclusion: Inside, Outside, Systemwide,' 'Creative System Unpacked: Can Purpose Rediscover its Purpose,' 'Future Gazers: Breaking AI Free from Big Tech, Liberation of Sound, Live Video Revolution,' and 'Future Gazers: Breaking AI Free from Big Tech, Liberation of Sound, Live Video Revolution,' among others.

The winners of the experience and strategy tracks will also be unveiled today. Creative Business Transformation Lions, Creative Commerce Lions, Brand Experience & Activation Lions, Innovation Lions, and Mobile Lions are among the categories in the experience track. Additionally, Creative Effectiveness Lions and Creative Strategy Lions from the strategy track, in collaboration with Bain & Company, will be revealed today.

With each passing day, the festival solidifies its place as the epicentre of creativity and innovation, leaving a profound imprint on the global advertising landscape.

India’s tally so far at Cannes Lions 2023 is 16 lions.