Cannes Lions 2023: 13 Shortlists Added To India's Count On Day 2
On Day 2 of Cannes Lions 2023, the exciting revelation of another set of shortlists demonstrating great creativity and innovation in advertising and marketing began. The shortlists for Creative Effectiveness Lions, Creative Commerce Lions, Film Lions, Creative Business Transformation Lions, Mobile Lions and Creative Strategy Lions have been revealed.
Creative Effectiveness Lions
Food & Drink: Shah Rukh Khan My Ad, Mondelez, Ogilvy
Single market: Shah Rukh Khan My Ad, Mondelez, Ogilvy
Acquisition: The Missing Chapter, P&G Whisper, Leo Burnett
Market Disruption: Shah Rukh Khan My Ad, Mondelez, Ogilvy
Film Lions
Retail: Restaurant, Zepto, Law & Kenneth Saatchi & Saatchi; Airport, Zepto, Law & Kenneth Saatchi & Saatchi
Consumer Services/Business to Business: Asahi India Glass – Robbery, Asahi India Glass Ltd, Enormous Brands
Creative Business Transformation Lions
Brand purpose & impact: Suvidha Centre, Unilever, VMLY&R
New Relationship Models: Suvidha Centre, Unilever, VMLY&R
Venture models & corporate innovation: Lay’s Smart Farm, Lays, Leo Burnett/Cropin
Creative Strategy Lions
Healthcare: The Missing Chapter, P&G Whisper, Leo Burnett
Brave Brands: The Missing Chapter, P&G Whisper, Leo Burnett
Mobile Lions
Targeted Communication: Fiama Talking Memes, Fiama, Ogilvy
Creative Commerce Lions got no shortlists from India.
Cannes Lions 2023 continues to captivate the industry with its celebration of innovation, establishing the basis for extra inspiration and awards throughout the festival.
