Cannes Lions 2023: Day 1 Unveils New Shortlists

Reema Bhaduri Jun 19, 2023

The exciting unveiling of another round of shortlists exhibiting outstanding creativity and innovation in advertising and marketing began on Day 1 of Cannes Lions 2023. The set of shortlists had been revealed for Creative B2B Lions and Brand Experience & Activation Lions.

Creative B2B Lions

Effectiveness & measurement: Lay’s Smart Farm, Lays, Leo Burnett

Breakthrough on a budget: Chatpat, SOS Children’s Villages, FCB Kinnect

Market Disruption: Lay’s Smart Farm, Lays, Leo Burnett/Cropin

Brand Experience & Activation Lions

Launch/Re-launch: Airtel 175 Replayed, Airtel, Leo Burnett

Single-market campaign: The Responsible Manhole, TVS Motors Company, Dentsu Creative; The Everything Book, Vedantu, Dentsu Creative

Corporate purpose & Social Responsibility: Suraksha ka Teeka, Mortein, Dentsu Creative

So far, India has received 57 shortlists in 18 categories.

Cannes Lions 2023 continues to enchant the industry with its celebration of innovation, laying the groundwork for additional inspiration and accolades during the festival.