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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Kandhari served as the Director of Marketing and Customer Marketing at Mars Wrigley
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Malhotra will lead the entire sales and marketing organisation at Bisleri, charting a course for accelerated business delivery, revenue growth and brand development
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As quick commerce platforms surge drastically in today's modern marketing, brands embrace data analytics, visual merchandising and emerging tech to capture consumer attention and drive sales
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Desai will now be reporting to Luigi Mirri, who serves as the Managing Director for India, China, and the Asia Pacific region
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Recent campaign fiascos highlight the difficulty of blending bold creativity with authenticity and empathy, prompting industry experts to urge consumer-centric strategies in an era of heightened sensitivity
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In an exclusive conversation with BW Marketing World, Squadhelp's founder, Darpan Munjal unveils vision for 2024 with AI-powered branding, global expansion and innovative marketing strategies
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Exploring the intersection of love and technology, brands harness AI to craft moments in the digital age, from personalised animated love stories to AI-generated entities
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In radio's century-long journey, women's voices and challenges endure, with industry leaders advocating gender-neutral leadership and emphasising global awareness for women's progress
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Varun Moolchandani, Executive Director, Archies reveals Valentine's initiatives, from their mascot, 'AMA' to AI marketing, in a year filled with surprises
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Chairman Kunal Lalani's vision drives Crayons Advertising's tech-infused success and future market dominance in 2024
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