Bisleri Elevates Tushar Malhotra As Director Of Sales & Marketing

Tushar Malhotra has been promoted from Head of Marketing and International Business to the position of Director in Sales and Marketing at Bisleri. He began his journey with the company in December 2021.

In his new role, Malhotra is set to lead the entire sales and marketing organisation at Bisleri. His responsibilities will encompass accelerating business delivery, steering revenue growth and spearheading brand portfolio development and communication. 

Additionally, Vedica Himalayan Spring Water, catering to discerning consumers in India and the GCC markets will also fall under Malhotra's purview.

On his appointment, Malhotra shares with BW Marketing World, "It has been a truly rewarding professional journey at Bisleri. I have had the opportunity to lead the transformation of the marketing function working on contemporising the brand be it initiatives on sports marketing, sustainability, ecommerce, film associations or signing in Deepika Padukone as the first global brand ambassador. 

The next challenge for me is to lead both the sales and marketing functions and deliver on the overall business growth.

I am honoured and grateful for the continued confidence and faith shown in me by the Chairman, Mr Ramesh Chauhan, Vice Chairperson, Ms Jayanti Chauhan and the CEO, Mr Angelo George."

Malhotra will continue reporting to Angelo George, CEO, Bisleri International.

With an impressive background and a wealth of experience, having previously served at Pernod Ricard for over six years and earlier associated with prominent names like BMW India and ITC, Malhotra brings a diverse skill set to his new role.