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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Bhattacharya is presently serving as the Creative Chairperson of FCB India
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Marketers embrace personalisation, engagement and impactful brand promotions through the smart lock screen cultivating consumer connections in the digital era
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Indian market leaders prioritise authenticity and holistic strategies for a sustainable future; Maruti Suzuki and Haleon share insights on tailoring strategies for diverse consumer landscape
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Capitalising on the digital wave post Men’s ICC World Cup, marketers embrace a new era of digital-led engagement and immersive fan experiences for IPL 2024 and T20 World Cup
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Bisleri's Head of Marketing, Tushar Malhotra shares exclusive insights with BW Marketing World on the company's 2024 marketing strategy, emphasising sports associations, sustainability, global expansions and more
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Despite the challenges posed by the pandemic, the company's turnover surged from 2700 crores to 4500 crores, reflecting a growth of 38% along with an additional growth of nearly 20%, reveals Amit Mathur, President-Sales and Marketing, Finolex Cables
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In the aftermath of the Ayodhya Ram Temple Consecration, brands strategically position themselves for a lasting legacy, expecting to go beyond the immediate sensation, aiming for a lasting impact on brand loyalty and market positioning
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As the Ram temple consecration ceremony unfolds in Ayodhya, brands from diverse sectors weave a tapestry of devotion, sustainability and cultural celebration
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In the era of advanced technology, brands navigate the balance between personalised experiences and consumer privacy, as gen AI and data-driven personalisation take centre stage to meet the expectations of always online, Gen Z
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Brands harness iconic movie themes and characters for memorable marketing experiences in ad campaigns, tapping into the nostalgia and immersive storytelling of the silver screen
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