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The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
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Mukta Maheshwari, Chief Marketing Officer, P&G India; and Vice President, Fabric Care, P&G India indulges in an exclusive conversation with BW Marketing World on the strategies behind P&G’s successful marketing campaigns, integration of technology, leveraging data and much more
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Industry leaders delve into technology, human creativity and sustainable practices to shape tomorrow's design landscape at the 5th edition of BW Future of Design Summit 2024
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From mocking memes to personal jibes, political campaigns resort to mockery and ridicule in race for virality in the Lok Sabha elections in 2024
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According to Devaiah Bopanna, Co-founder of Moonshot, talent acquisition and retention is a notable hurdle in the creative advertising industry
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Aditya Babbar, VP MX Business at Samsung India speaks to BW Marketing World on the company's ethos, marketing strategies and more
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"By embracing curiosity with openness, you grow. With growth comes more confidence and willingness to be brave, which then is the fountainhead for innovation and creativity”, Mehta shares in an exclusive conversation with BW Marketing World
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"Step out of your comfort zone, be courageous, express yourself fearlessly and believe in yourself", Nagarajan advises young women aspiring for success in an exclusive interview with BW Marketing World
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Celebrating 20 years in India, Haier Appliances' President NS Satish and Head of Marketing Priyanka Sethi share insights on the brand's journey, strategies and future plans with BW Marketing World
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As the world celebrates International Women's Day, BW Marketing World spotlights women leaders breaking gender stereotypes and reshaping the narrative in the adland
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Teaming up these giants, BW Marketing World delves into how the Reliance-Disney joint venture is expected to transform content, advertising and viewer experience
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