McCann, Leo Burnett Bag Shortlists In Sustainable Development Goals Lions

McCann and Leo Burnett's impressive work is compelling the adland to speak about them at the 71st edition of the Cannes Lions International Festival of Creativity.

Competing for the Sustainable Development Goals Lions, Leo Burnett Mumbai has secured three shortlists- one for Lay's ‘Drops of Joy’ campaign and two for P&G Whisper's ‘Period Science for Moms’ campaign.

As for McCann, it has secured two shortlists, one each for Buckaroo Footwear's ‘Fit My Feet’ campaign and ESAF Small Finance Bank's ‘Dabba Savings Account’.

The Sustainable Development Goals Lions celebrate creative problem-solving, solutions or other initiatives that harness creativity and seek to positively impact the world. The work demonstrates how they contributed to or advanced the 2030 Agenda for Sustainable Development across people, planet, prosperity, peace and partnerships.

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.