Leo Burnett, Ogilvy Win Silver & Bronze Lions On Day 4

It is a rather slow but stable tally for the Indian agencies on day four of the Festival.

Leo Burnett brings home a Silver Lion in Creative Effectiveness today, for Oreo's ‘Oreo #BringBack2011’ campaign.

“To be picked as a Creative Effectiveness winner you have to be the best of the best consistently. And we couldn’t be more proud to take home a silver for our Mondelez Oreo #BringBack2011 campaign. This campaign is a powerful example of how creativity can play an effective role in driving business, fostering a deeper connection with the audiences and building the brand,” says Rajdeepak Das, CCO Publicis Groupe - South Asia and Chairman Leo Burnett - South Asia on the win.

Ogilvy, on the other hand, wins a Bronze Lion in the Creative Strategy category for Vodafone Idea's ‘VI Human Network Testing Network’ campaign.

Harjot Singh, Global Chief Strategy Officer, McCann and McCann Worldgroup served as the President of the Creative Effectiveness Lions, along with Hephzibah Pathak, Executive Chairperson, Ogilvy India as one of the awarding jurors.

The Creative Effectiveness Lions celebrate the measurable impact of creative work, that demonstrates how an effective strategy rooted in creativity has met its chosen business objectives, generated positive customer outcomes and driven sustainable business impact over time.

As for the Creative Strategy Lions, they celebrate the idea behind the idea - how strategic planning can redefine a brand, reinvent its business and influence consumers or wider culture. The work demonstrates the exceptional interpretation of the business/brand challenge, breakthrough thinking and transformational problem-solving that led to a compelling creative strategy.

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.