Articles for Interviews

We Are Exploring & Maximising Opportunities For Content Syndication: Upendra Rai

In an interview with BW Businessworld, Upendra Rai, Chairman & Managing Director and Editor-in-Chief of Bharat Express News Network, delves into Bharat Express' perspective of the future of news, its adaptation of emerging technologies and focus on personalised content delivery

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We Focus On Brand Ethos: Uma Shankar Bhardwaj

Uma Shankar Bhardwaj, Founder and CEO, iAvatarZ Digital, outlines the digital advertising scenario, the role of emerging technologies, data-driven insights to craft personalised and engaging campaigns

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We Preserve A Brand’s Legacy: Deepak Hiremath

Homegrown ad agency Vermmillion is making waves in creative excellence and global impact. Its Managing Director, Deepak Hiremath, highlights the agency's strategic prowess and unwavering commitment to excellence, delivering work that speaks

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Full Brained Thinking
Left-brained Thinking In Planning Process Was The Secret Sauce: Shriram Iyer, Tilt Solutions

Shriram Iyer, Co-founder and Group CCO, Quotient Ventures (Tilt Brand Solutions, Vector Brand Solutions) foresees advertising's future shaped by tech & brand experiences

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Idea-first Approach Meets Tech Integration
For Us, It’s 'Idea' First: Navin Talreja, The Womb

Navin Talreja, Co-founder of The Womb prioritises 'Idea' first but acknowledges technology playing a central role in their campaigns

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Bold Is Beautiful
Advertising Will Be Tailor-made To Fit Technology That Finds Mass Adoption: Devaiah Bopanna, Moonshot

According to Devaiah Bopanna, Co-founder of Moonshot, talent acquisition and retention is a notable hurdle in the creative advertising industry

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Collaboration Driving Innovation
We Must Accept AI As A Tool To Enhance Creativity: Sajan Raj Kurup, Creativeland Asia

Sajan Raj Kurup, Founder and Chairman, CLA stresses upon the use of AI for creativity enhancement but warns against misuse

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Adopters Of New Tech
We’ve Always Been Early Adopters Of New Tech: Binaifer Dulani, Talented

Binaifer Dulani, Founding Partner & Creative at Talented advocates early tech adoption, freeing energy for top-notch creativity

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We Have Identified Targets For Acquisition: Atul Hegde

In the world of digital marketing, Atul Hegde is a seasoned player. The founder of YAAP, a tech-driven content company, offers a unique perspective on digital marketing in a conversation with MarketingWorld

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For Ad Spends the Only Way is Up: Karthi Marshan

While Karthi Marshan, Principal, marshan.ink is bullish on India’s growing ad numbers, he believes that brands struggle to tell exhilarating stories, despite media's proliferation and the ability to experiment being relatively cheap

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