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Anisha Motwani, Founder, Storm the Norm Ventures, is optimistic about an upsurge in advertising spends and digital marketing
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Harish Bijoor, business & brand-strategy specialist and Founder, Harish Bijoor Consults Inc talks of how niche brands will be seen challenging big brands this fiscal year
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Siddhartha Laik, Founder & Director, IWM Buzz, talks of the critical importance of technology in driving newer content and entertainment options that resonate with a new-age audience
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Modern marketing is seeing unprecedented opportunities, which in turn has augmented its ability to find new sources of growth within a business. The GroupM CEO for the South Asia region, Prasanth Kumar aka PK, says that the only downside is “there just isn’t enough time” in this interview with Noor Fathima Warsia
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Anusha Shetty, chairperson and group CEO of Grey highlights AI's potential in communication, balancing it with human creativity to maintain the essence of storytelling
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As a leader in branding and design globally, Landor, a division of WPP stands at the forefront of crafting captivating brand identities and experiences that resonate with audiences worldwide. With over 23 years of experience in the industry, Lulu Raghavan, Vice President - APAC & Managing Director - India at Landor sheds light on the transformative journey that the company has undertaken and the future of branding
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Babita Baruah, CEO of VML India prioritises a unified culture, fostering collaboration and innovation through leadership-driven initiatives and technology
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In an era defined by rapid technological advances and shifting market dynamics, WPP, under the leadership of CEO Mark Read, has undergone significant transformation. Now, over five years into this journey, WPP emerges as a leaner, more integrated and technologically savvy entity. In this exclusive interview with BW Businessworld’s Group Editorial Director, Noor Fathima Warsia, Mark Read delves into the intricate process of reshaping WPP, the pivotal role of AI in creative industries and the strategic manoeuvres positioning WPP to thrive amidst global uncertainties
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As India’s advertising industry continues to evolve, WPP is at the forefront of innovation and growth. In this interview with BW Businessworld’s Noor Fathima Warsia, WPP’s Country Manager for India, CVL Srinivas, shares insights into the company’s strategy, the importance of technology and creativity, fostering a collaborative culture and its commitment to social impact and sustainability
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BW Marketing World speaks to Sushant Dash, CEO, Tata Starbucks India who spilt the beans (quite literally) about aligning the brand’s overall marketing strategy with its brand values, online being the fourth place for selling experiences to its customers, its strategy for raking in new customers, brand collaborations and more
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