With the recent ad campaign creating buzz featuring Bollywood actor Ranveer Singh and adult film star Johnny Sins of Bold Care, Moonshot has been the brainchild behind it, whose collaborative efforts illuminated the digital realm with a fusion of creativity and boldness.
Founded by Tanmay Bhat and Devaiah Bopanna, hailing from the comedy group AIB (All India Bakchod), the duo has deep ties to the advertising industry, being among the initial wave of content creators to explore branded content.
Creative Brilliance
In an exclusive conversation, Devaiah Bopanna, Co-founder of Moonshot emphasises the importance of time and depth in fostering creativity.
He articulates, “We ensure we give ourselves enough time; going very deep into a particular problem and ensuring there is enough time so that the problem has been observed, looked at and solved from every possible angle.”
Bopanna highlights recent successes such as the Bold Care campaign, which garnered widespread attention and drove significant business growth.
Additionally, their collaboration with brands like Make My Trip, Shark Tank and the recent campaign with boAt cemented Moonshot's reputation for producing impactful content.
Time-tested Approach
Reflecting on their approach, he shares, “Fostering creativity is giving it time and going very deep into every problem, to ensure that we have considered every solution possible before picking the most innovative one.” He further explains that meticulous attention to detail has been instrumental in Moonshot's ability to deliver proper outcomes consistently.
Talking about innovation, Bopanna states, “Innovation is everything in our business because the consumer behaviour and their content consumption pattern changes every eight to twelve months." He further adds, "We have to constantly ensure that we are innovating to stay ahead and place ourselves properly in pop culture at every given point in time.”
To keep pace with these changes, Moonshot continuously innovates, aligning its campaigns with current trends and consumer preferences. By transforming advertising into an entertaining experience, Moonshot ensures its content resonates with audiences, transcending the realm of interruption.
Adland with Tech
With emerging technologies reshaping the advertising landscape, Bopanna acknowledges the significance of emerging technologies like augmented reality and virtual reality but underscores the importance of mass adoption. “Advertising will be tailor-made to fit the technology that finds mass adoption”, he notes.
Talent Challenges
While Moonshot continues to innovate and push boundaries, the creative industry grapples with talent challenges. Bopanna stresses talent acquisition and retention as a notable hurdle, underscoring the diverse avenues available to creative professionals beyond traditional advertising. He asserts, “We are as good as the ideas that we create and to create ideas, you need great people.
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