Havas Group’s Chairman and CEO is busier than usual with a radical shift in its approach and the possible relisting of the agency given new considerations at Vivendi. In this interview with BW Marketing World, Yannick Bolloré discusses the preparation and what next
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Havas embarks on a new chapter amid expectations of change, launches a new operating system in response to “changing market needs” says Chairman & CEO Yannick Bollore
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Film Craft was the only category where India won a Silver and Bronze on Cannes Lions day two. Jury President Prasoon Pandey, Ad Film Maker at Corcoise Films India, speaks with BW Marketing World on takeaways and advice
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India will be crucial to Snap’s regional growth. APAC CEO Ajit Mohan says the team is tasked with delivering on product promises, providing a platform for creators & demonstrating value for marketers in this interview with BW Marketing World
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As advanced AI is further changing the ad tech and addressability narrative, Criteo’s Chief Product Officer, Todd Parsons, delves into insights on the evolving landscape of advertising and data in a conversation with BW Marketing World
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In terms of media effectiveness, digital will continue to be its focus, where platforms like search engine marketing, social media advertising, and programmatic display have consistently delivered higher returns on investment compared to traditional channels
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Mukta Maheshwari, Chief Marketing Officer, P&G India; and Vice President, Fabric Care, P&G India indulges in an exclusive conversation with BW Marketing World on the strategies behind P&G’s successful marketing campaigns, integration of technology, leveraging data and much more
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Gliding us through Visa's latest campaign, Kumar delves deep into its objectives, media plan, creative messaging and more
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With Indian media veteran Tarun Rai's entry to its team, SDG endeavours to make its mark in the Indian and South Asian markets, while delivering meaningful change through its design dexterity and technology command
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Our media split is currently 50:50 between traditional and digital, where digital has multiplied by 3x in the last 3 years, she shares
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