Articles for Interviews

Learning, Unlearning & Relearning Are Fundamental To Leadership: CK Ranganathan, AIMA President & Cavinkare Chairman

He is the captain who prioritises agility, nimbleness and adaptability to come out victor in all situations

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12-13 Of The Brands We Handle Are In IPL This Year: Rajdeepak Das, Leo Burnett

With the biggest roster of Indian unicorns, they all envision to create a lasting impact, he adds

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Entravision MediaDonuts- Helping Brands Achieve Their Performance, Branding Goals

In the future, the company aims to continue using sophisticated knowledge, experience and technology to help brands grow and succeed online

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Hansgrohe- Elevating Consumers' Multisensory Experience Through Technology

The brand's accents in design, innovation and communication have been core to the its existence

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Film & Music Biz Growing With Digital Platforms: Bhushan Kumar, T-Series

T-Series, which started off as a music company, has transformed itself into a formidable film studio today. Along with producing films independently, it has also spread its wings to produce digital content for OTT platforms recently

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In Our Income Statement, Marketing Is Our Biggest Expense: Sandeep Aggarwal, Droom

In the last 10-12 years, technology has become the most impactful driving force for mankind, he asserts

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5 Qs With Shalini Warrier On CX In The Banking Sector

She sheds light on how the importance of CX in the banking sector and how banks should prioritise CX and personalised experiences for customers

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Committed To Bringing Millets Back To The Plate: Prashant Parameswaran, Tata Consumer Soulfull

The brand has spread its business across the kids & moms and young Indians category

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Purposeful Storytelling Is Key: Antara Kundu, The Body Shop

The brand is also investing heavily in social media as it allows space for storytelling, its primary goal

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Media Plans Should Now Be Programmatic-Only: Tejinder Gill, The Trade Desk

Interestingly, programmatic's share in 2021 was 42% & is expected to reach 70% in the next 2 years

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