The brand has set its focus on 'what is a diamond and what does it do in the hearts & minds of consumers?', adds Jain
Read More
Consumers are willing to pay 50 per cent more for 5G plans with bundled digital services, compared to just 10 per cent premium for 5G connectivity
Read More
On the back of its powerful infrastructure, insights, collaborations, sustainability & security, Google Could will continue to strengthen its presence with valued partnerships and customer collaborations
Read More
The book provides the future direction of brand strategy in creating inspiring brands that take a stand. It also helps leaders unlock their brand’s true potential by reminding them of who they really are
Read More
Nudges can help the users discover relevant products and make better choices, he believes
Read More
For this, the brand regularly engages with them for feedback and incorporates it into their offerings, she adds
Read More
The 'buying category' on digital has increased due to the pandemic, he observes
Read More
In an interview with BW Marketingworld, Suhasini Sampath, CEO, and Co-Founder, Yoga Bar spoke about the major shifts happening in the healthy snacking categories and their startegy ahead.
Read More
Iyer looks forward to filling the captain's shoes with empathy, change and possibilities at the agency
Read More
The brand aims to build a Teen community enabling a teen-led ecosystem that offers a safe space to learn, grow and become their best naturally brave selves
Read More
