Abbi shares his perspectives on the current marketing scenario, the blurring of lines between B2B and B2C marketing, and the intervention of technology in revolutionising and redefining the existing marketing playbooks in a quick confab
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The challenge faced by BFSI brands is to build an ecosystem of the right engagement initiatives that customers find meaningful, easy and fun to interact with brands, he adds
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The brand has had significant control in shaping the coffee landscape in the country
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Simplilearn is aiming to help organisations worldwide upskill their workforce and provide personalised learning platforms for individuals to demonstrate mastery in particular areas and/or self-improve
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Traditional technology and digital put together are creating a great experience for the consumers, he explains
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And as a brand, OLX Autos is aiming to drive higher engagement through their communication by being relatable to the challenges consumers face in their daily lives
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Our aim is to keep innovating and come up with the next 'big' marketing campaign, she adds
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We are keen to catalyse the metaverse community because that's where connections will eventually get to, he adds
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On the other hand, Virtual reality (VR), augmented reality (AR), and Mixed Reality (MR) will soon go mainstream
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Whoever does this better, the more flexible it will be for them to offer an extensive viewing experience and gain greater market share in India, adds Mittal
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