Articles for Interviews

Progressive Branding & Sustainable Growth Is The Focus: Ruchira Jaitly

In an exclusive interview, Diageo India’s CMO, Ruchira Jaitly, highlights the company's commitment to sustainability, imbibing progressive advertising and current market trends

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We Are Looking At 30% Surge In Consumer Engagement Through Lexus Life Program: Naveen Soni

In an exclusive interview with BW Marketing World, Naveen Soni, President, Lexus India explores brand's strategy, from personalised customer experiences to embracing sustainable mobility and the fusion of technology and AI in marketing

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A Glitzy Synthesis of Jewellery, Sports, And Influencer Marketing: Sampurna Rakshit

Sampurna Rakshit, Marketing Head, Mia by Tanishq chats about the brand’s association with sports, its retail expansion plans, the digital push, its influencer marketing game, and more

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PR Has Transitioned From A Broadcast Model To An Engagement Model: Sujit Patil

In our exclusive series, ‘PR Powerhouse', Sujit M. Patil, Head of Corporate Brand & Communications at Godrej Industries Limited and Associate Companies discusses emerging trends such as Online Reputation Management (ORM) and the shift from Return on Investment (ROI) to Return on Objectives (ROO)

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Digital Delight - Redefining Customer Experiences: Ajoy Chawla

In a virtual dialogue, Ajoy Chawla, CEO Jewellery Division, Titan Company chats about the market share of its brands, its individual brand identities, the switch from locker kept to daily wear jewellery, usage of tech innovations, riding on customer experiences, and more.

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Innovation Is In Our DNA: Nikhil Gupta

Signify India's (formerly Philips Lighting) Chief Marketing Officer, Nikhil Gupta speaks to BW Marketing World exclusively shedding light upon the company's journey, strategies, its role in shaping the future of connected lighting

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Sports, Fashion, Experiential – Hyundai Embraces It All: Virat Khullar

In a virtual tete-a –tete, Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India chats on the ‘6 Hai Toh Safe Hai’ campaign, the brand’s focus on sports, fashion and more

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Data Driven Will Be The Next Basic Requirement For PRs: Shobha Vasudevan

In our exclusive series, ‘PR Powerhouse', Shobha Vasudevan, Head of Enterprise Communications and PR at Dell shared insights into the world of corporate communication and public relations and the emerging trends in the profession

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Foresee Premium Kitchen Appliances Segment Taking Up 30% of Usha’s Retail Sales: Sachin Anand

Sachin Anand, Senior Vice President - Retail & Company Shop, Usha chats about the USP of the iChef range in the cluttered market of premium kitchen appliances, the expectations of Usha from this range in terms of numbers, India’s consumers being receptive to premium products, and more.

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There's Greater Synergy Between Comms, Digital Marketing & Customer Service: Nikhil Bharadwaj

In our exclusive series, ‘PR Powerhouse', Nikhil Bharadwaj, Vice President and Head Corporate Communications at Bajaj Allianz General Insurance shared insights into the evolving world of corporate communication and public relations

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