Articles for Interviews

The Big Believer

Blackberry’s Aman Grover is an ardent believer in hard work and persistence driving success stories

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The Bold Brand Builder

Narayana Health’s Akshat Kumar finds validation of his hard work, dedication and passion as a marketer through this award

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Infusing Tech Marketing With Gen Z Appeal

4700 BC's Abhishek Kumar advocates merging tech with Gen Z preferences for transformative experiences

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End Of The Captain’s Innings

Transitioned, not out… Padma Shri awardee and global advertising and creativity leader Piyush Pandey will continue enjoying the game albeit in a new avatar

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Era Of Personalisation, Authenticity

For ITC’s Pulkit More, personalised Gen Z experiences and market disruption through authenticity are the future of brand marketing

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Unveiling Gen Z Focussed Trends

Tanya Jakhar emphasises Gen Z preferences and purpose-driven branding through tech-driven authenticity

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Powering The Purpose

Driving positive change, Swetha R. Nair is elated to see her work being witnessed and appreciated among her trade

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Our ATL Spend Is Up By 3x, Digital By 2x Today: Nimish Agrawal, Niva Bupa

Sometimes, discoverability does not require large budgets, but deep thinking, he asserts

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Lotte India Aims To Reach The 1 Million Mark, Affirms Milan Wahi

Milan Wahi, Managing Director, Lotte India converses about the evolution of the brand, its ‘Love & Lotte’ campaign, the brand’s strongest markets, and more

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Platinum Guild To Expand Reach To Tier 2 & 3 Cities, Says Sujala Martis, PGI

In an exclusive interview with BW Marketing World, Sujala Martis, Director of Consumer Marketing unveils Platinum Guild International India's success blueprint, harnessing the digital ecosystem, distinctive designs to capture 15 per cent of the precious metal market and more

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