Nitin Chhabra, CEO, ace turtle discusses the journey and evolution of the company, its aim to reach the $100 million mark in revenue, the advertising and marketing strategy for the various brands under its umbrella, the rising implementation of technological innovations, and more
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Saumya Rathor, Category Lead – Potato Chips, PepsiCo India chats about Dhoni’s association with Lay’s, the marketing strategy for the brand, its limited edition packs, and more.
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Lucas Johnson, Associate Vice President of Global Marketing, Zippo Manufacturing Company talks about the brand’s evolution, taking up advertising and marketing in India after a decade, and more.
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In our ongoing series, 'Marketing Maestros', Arvind R.P., CMO, McDonalds India (West & South) delved into the world of marketing, his vision for the festive season, the power of Generative AI and much more
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At the unveiling of ConnectX app by Luminous Power Technologies, CEO & MD, Preeti Bajaj; Chief Strategy, Transformation, and Marketing Officer, Neelima Burra and Chief Technology Officer, Ganesh Moorthi shares company's growth plans and its commitment to the solar energy market
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At the launch of the #VicksKholIndiaBol cheer anthem, Sahil Sethi, Category Leader of Personal Healthcare at P&G India spoke to BW Marketing World about the new campaign, the vision it holds for the cricket season and the changing marketing landscape
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In our exclusive series, 'Marketing Maestros', we spoke to Sriram Padmanabhan, Marketing Director at Danone India sharing his journey, insights, and predictions for the future of marketing
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The age of data needs marketers to be more responsible, says Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins
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Marketing is the game changer that converts prospects into loyal customers, according to Hardeep Brar, National Head, Sales & Marketing, Kia India
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Gunjan Khetan, Marketing Director, Perfetti Van Melle India on unlocking India's Market Potential and Navigating the Challenges of Marketing
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