Unveiling Gen Z Focussed Trends
On the future of brand marketing, Tanya Jakhar from Britannia Industries emphasises the ongoing shift towards personalised and immersive experiences in today's time, driven by advanced technologies such as AI and augmented reality. She believes, "Authenticity and purpose-driven branding will play an even more pivotal role in the future, as Gen Z consumers increasingly value socially responsible and transparent businesses which respect their data privacy."Tech-driven Engagement
She highlights that AI will enhance customer interactions through chatbots, virtual assistants, and personalised recommendations, creating seamless and engaging experiences. "As a digitally native generation, Gen Z is constantly exposed to brands. To break through the clutter, marketers need to ensure authenticity, meaningful content, and a human touch," Jakhar states with conviction.
Data analytics integration, according to Jakhar, will continue refining targeting strategies. She asserted, "The integration of data analytics will continue to refine targeting, ensuring campaigns resonate with the right audiences."
Future-ready Marketers
For the aspiring marketers of tomorrow, Jakhar encourages fearlessly embracing change, staying curious and adapting to emerging technologies. She advocates, "Never stop learning, and always strive for a balance between creativity and data-driven insights." She emphasises the importance of building meaningful relationships with stakeholders as the cornerstone of successful marketing in the future. According to Jakhar, the future of marketing will demand a harmonious blend of innovation, empathy, and adaptability to meet the ever-changing landscape of consumer expectations with emerging technologies.
