Era Of Personalisation, Authenticity
As technology continues to evolve, AI is emerging as a powerful force capable of reshaping how brands engage with the ever-discerning Gen Z audience. Delving into the future of brand marketing, Pulkit More, Senior Brand Manager at Engage, ITC identifies a dual intersection of technology and AI, and Gen Z preferences. Firstly, he acknowledges the synergy between Gen Z's digital fluency and AI's data analysis capabilities. He stresses, "AI analyses data at a vast level and various database sets. It helps us create personalised experiences for Gen Z which they seek for."
Secondly, he recognises the challenge of tapping into Gen Z, a demographic that craves authenticity. He believes, "AI can actually help drive genuine experiences and interactions with Gen Z so that the marketing brands can speak to them in the most honest and the most trustworthy way they can."
More's approach to marketing is marked by weaving imaginative ideas into reality to captivate consumers. Furthermore, he stays attuned to emerging consumer needs and digital trends. His strategic acumen is evident in his analysis of consumer and industry insights. His translation of the insight of deodorants becoming commoditised into actionable strategies for premiumisation not only attracted brand loyalists but also drove significant business growth.
On his win at the BW Marketing 30Under30 awards, More says, "The recognition symbolises the true essence of passion and creativity inherent in every marketing campaign, a testament to the dedication that goes into crafting compelling strategies."
