myTrident Celebrates Modern Family Bonds With Kareena Kapoor Khan & Sharmila Tagore

myTrident unveils its latest campaign featuring brand ambassador Kareena Kapoor Khan and actor Sharmila Tagore, celebrating the modern mother-in-law and daughter-in-law relationship with creative storytelling.

The campaign presents a TV commercial by Dharma 2.0, led by Punit Malhotra, highlighting the chemistry between Khan and Tagore. The duo indulges in the comfort of their home, enjoying the luxury and cosiness provided by myTrident's high-quality home essentials.

"This campaign embodies a jubilant tribute to the contemporary Indian family, transcending stereotypes to embrace a tapestry of inclusivity. Kareena Kapoor Khan and Sharmila Tagore, quintessential embodiments of sophistication, elegance, and timeless allure, resonate deeply with the essence of our brand. At myTrident, we firmly believe that every home deserves the transformative touch of elegance and comfort that our offerings bring. Through the harmonious union of Kareena Kapoor Khan and Sharmila Tagore in our latest campaign, our mission is to ignite a spark within families, urging them to embrace the inherent beauty of their bonds and curate living spaces that authentically reflect their distinctive dynamics", says Neha Gupta Bector, Chairperson, myTrident.

 myTrident's campaign features a harmonious mother-in-law and daughter-in-law duo, championing diversity and fostering belonging. The brand caters to evolving Indian households with meticulously crafted products, providing comfort and sanctuary for all.

Kareena Kapoor Khan, Brand Ambassador commented, "Working with Sharmila Tagore , for this campaign has been a deeply fulfilling experience. Together, we're delighted to celebrate the essence of family bonds and the beauty of shared moments at home with myTrident, a brand that resonates deeply with both of us. It's a brand we genuinely love and admire for its commitment to enhancing the warmth and unity within households. We are excited to inspire families across India to embrace love, respect, and harmony in their living spaces through this campaign." 

The campaign promotes embracing familial bonds and creating harmonious homes. It is featured across TV news channels, digital media, and social platforms with strategic partnerships amplifying the message. An out-of-home campaign follows in the North and West regions.