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Gaming has been a part of Indian recreational and competitive activities for a very long time. Now, when the nation is undergoing a rapid digital transformation, online gaming is shape-shifting from being a means of entertainment to an experience with a definite value added to the users. India is one of the fastest-growing mobile-first markets with a significant representation from the interiors. According to a recent EY-FICCI report, online gaming in India overtook filmed entertainment to become the 4th largest segment. With an increased affinity, responsible practices and secure experience take priority for both users and developers in order to facilitate sustainable growth in the long term. Now, as gaming becomes more ingrained in Indian culture, it serves as a pastime and a platform for social interaction, skill development, and even career opportunities. The evolution of gaming reflects broader societal changes, marking a transition towards a digitally driven future where virtual experiences hold significant value.
In the last decade, the attention spans of internet users have dropped significantly. People now look for newer mediums to engage with on a regular basis. Ironically, consumption rates have gone up across all digital activities. Gaming is now seen as a medium to test one’s skill with crores of real people and to enjoy a competitive yet relaxing experience. It has also developed as a new form of communication where users express themselves in an entirely new way. However, given the immersive nature of gaming, users sometimes tend to engage beyond healthy limits, which can hamper their well-being. This is why the implementation of responsible playing measures is important.
To ensure a safe and healthy gaming environment, leading Indian online gaming companies are continuously innovating their products, leveraging tech innovations that enable users to self-create habits towards responsible play. There are vast differences in gaming preferences among Indian gamers. Of the total number of gamers in India, most are casual gamers, spending as little as 30 minutes or less a day gaming. These casual gamers aren’t obsessed with gaming and often don’t buy in-game purchases. On the other side of the spectrum are serious gamers who play competitive games. These serious gamers dedicate substantial time and effort to gaming, often participating in competitive tournaments and leagues. They are passionate about gaming, investing in high-end gaming equipment and accessories to enhance their gaming experience. Serious gamers are also more inclined to spend money on in-game purchases to gain a competitive edge or enhance their gaming experience.
By leveraging cutting-edge technology, these companies are pioneering initiatives aimed at empowering users to cultivate responsible gaming habits insert period. These practices ensure a balanced and sustainable gaming experience and enhance the overall gaming experience, making it more enjoyable and rewarding.
Here are a few tips one should consider while playing online: Ensure that the minimum age for real money gamers is 18 years and above, establish a monthly budget and avoid overspending, set time limits for gaming sessions, take regular breaks to avoid fatigue and eye strain, refrain from playing during work hours, avoid chasing losses and always approach gaming with a positive and healthy frame of mind.
As the online gaming industry evolves, companies are actively exploring avenues to enhance responsible gaming practices further. Investment in advanced technologies such as AI and data analytics enables a more personalised and optimised approach to responsible gaming solutions tailored to individual user needs. One such innovation is the implementation of Responsible Gaming (RG) scores, which analyse user behaviour patterns to provide personalised insights into gaming habits. These scores serve as valuable indicators, enabling users to identify potential areas of concern and make informed decisions regarding their gaming practices. Furthermore, industry-wide collaboration is imperative in driving forward responsible gaming initiatives and establishing best practices and standards to ensure a safe, enjoyable and sustainable gaming environment for all stakeholders. Additionally, gaming platforms are introducing features such as time and spend limit settings, empowering users to establish boundaries and mitigate the risk of excessive engagement or overspending.
Responsible gaming initiatives play a pivotal role in creating a transparent, accountable, and sustainable gaming ecosystem. By prioritizing user well-being and fostering collaboration among stakeholders, including users, gaming companies and regulatory bodies, the industry can continue to thrive while promoting a healthy gaming culture. The future of responsible gaming lies in leveraging emerging technologies and fostering industry-wide collaboration to establish and uphold best practices, ultimately ensuring the long-term growth and credibility of the online gaming sector.
(Gunnidhi Singh Sareen is the VP- Marketing at Head Digital Works)
