Swati Bhattacharya Joins GCPL's Lightbox Creative Lab As Global Head

Swati Bhattacharya is set to take on a new role as the Global Head of Lightbox Creative Lab at Godrej Consumer Products (GCPL), effective 1 September 2024. 

In her new position, Bhattacharya will also be placed into the GCPL Global Management Committee and will be reporting directly to Sudhir Sitapati, Managing Director and CEO of GCPL.

Confirming the development to BW Marketing World and sharing her enthusiasm for this new chapter, Bhattacharya shared, “I am so excited about this whole new chapter to work on so many amazing brands all over the world and to have Nisa and Sudhir and an incredible team. This is the most important 'yes' I have said in a long long time.”

Bhattacharya will spearhead the company's in-house advertising agency and incubation centre, Lightbox Creative Lab. Her responsibilities will span multiple key markets including Argentina, Africa, Chile, Indonesia, and India, where she will drive creative strategies and innovations for the Godrej brand.

Bhattacharya's move to GCPL comes after a successful tenure at FCB India, where she served as the Creative Chairperson. She joined FCB in 2016 and made significant contributions to the agency's creative output before concluding her tenure in early 2024. 

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.