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Articles for Advertising

ABP Wins Top Honour At Publisher's Abby
ABP Wins Top Honour At Publisher Abby

ABP also secured five metals including one gold, two silver and two bronze, while The Hindu Group secured five metals including one gold, one silver and three merits

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Wavemaker Tops Media Abby; Essence Mediacom Bags Grand Prix
Wavemaker Tops Media Abby; EssenceMediacom Bags Grand Prix

Wavemaker India also won the most metals with a total of 16, while EssenceMediacom earned the Grand Prix for their 'Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV' campaign

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GoaFest 2024 Sets Sail To Mumbai's Skyline
Goafest 2024 Sets Sail To Mumbai's Skyline

The show must go on. And it will! Because what we are celebrating is creative excellence, says Ajay Kakar, Chairman, Awards Governing Council of the Abby Awards and Managing Committee member, The Advertising Club to BW Marketing World

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Goafest Diary - From Beachy Waves To Busting City Of Mumbai
Goafest Diary: From Beachy Waves To Busting City Of Mumbai

As a first time attendee of Goafest, which is now taking place in Mumbai, for the first time in the history of this festival. With the theme 'The Age of Adaptability', let us delve into this with an open mind and with a spirit of innovation

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Evolution Of Digital Advertising: Navigating Trends & Technologies

As we step ahead in the modern world, read how the digital revolution is shaping consumer trends in the dynamics of engagement

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Goafest 2024 Partners With D&AD To Elevate Masterclass Series
Goafest 2024 Partners With D&AD To Elevate Masterclass Series

Centred around the theme 'The Age of Adaptability', each Masterclass equips participants with actionable strategies

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Goafest 2024 Unveils Speaker Lineup For 17th Edition
Goafest 2024 Unveils Speaker Lineup For 17th Edition

Centred on 'The Age of Adaptability,' the festival features over 50 speakers and entertainers, including keynotes from industry leaders

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Premiumisation Works Most Effectively If It's An Outcome Of Resolving A Need: Mukta Maheshwari, P&G India
Premiumisation Works Most Effectively If It's An Outcome Of Resolving A Need: Mukta Maheshwari, P&G India

Mukta Maheshwari, Chief Marketing Officer, P&G India; and Vice President, Fabric Care, P&G India indulges in an exclusive conversation with BW Marketing World on the strategies behind P&G’s successful marketing campaigns, integration of technology, leveraging data and much more

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JK Tyre's New Campaign Captures Essence Of National Unity
JK Tyre's New Campaign Captures Essence Of National Unity

The campaign is an anthem sung by Mohit Chauhan and lyrics penned by JK Tyre's Chief Marketing Officer, Amit Gujral

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Charting The Course For Tomorrow's Design Landscape
Charting The Course For Tomorrow's Design Landscape

Industry leaders delve into technology, human creativity and sustainable practices to shape tomorrow's design landscape at the 5th edition of BW Future of Design Summit 2024

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