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The ministry refuses to extend the June 18 deadline or alter the Supreme Court order, leaving advertisers and agencies grappling with an 'impossible' compliance burden
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Ashish Mishra, Chief Marketing Officer of Acko on the future of the marketing and why CMOs must make the big bets now to grow their businesses
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Chairman and CEO of Mattel, Ynon Kreiz has been credited with transforming the company into an IP powerhouse, unlocking iconic brands' creative potential on global stage
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India stands on the brink of a new era in digital advertising, marked by a range of exciting developments, says Gill
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The Supreme Court mandates that advertisers and advertising agencies must provide a 'Self-Declaration Certificate' prior to publishing or broadcasting any ad
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The Supreme Court of India has mandated that all advertisers must submit a Self-Declaration Certificate before publishing or broadcasting any ad
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Bisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World
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A user named Aditi (@Sassy_Soul_) posted a photo of a collection of Mamaearth face washes, urging people to discard them if encountered
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VML India won gold for The Times of India's '#UnplasticIndia' campaign in Red Abby category and VML's Purnojyoti Kundu secured gold in the Young Maverick Abby for '#UnplasticIndia Seal Press Alarm' campaign
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The Out-of-Home category saw 13 Abbys while the Brand Activation and Promotion category witnessed seven Abby
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