As the Cannes Lions International Festival of Creativity comes to a close, Leo Burnett leads with five wins; McCann and Ogilvy come to a close second
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On the final day of Cannes Lions 2024, Tgthr/Reckitt Benckiser secured a Silver Lion for Harpic Loocator #BeFreeToPee, while Leo Burnett India also won a Silver Lion for 'Project Farm Equal' for Lay's in the Glass: The Lions for Change category
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Brands that are communicating with fun and humour in their approach, letting go of some control are standing out at Cannes Lions 2024
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With Leo Burnett India's Gold for 'Turf Finder' and two Silvers for FCB Kinnect and VML India, India's total Cannes Lions tally reaches 12
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Leo Burnett’s entry ‘Turf Finder’ is bringing home the Gold Lion in the Creative Data category
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The simplicity of the idea and the use of humour have been notable themes in the Cannes Lions 2024 big winners on day one
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With nearly a 40 per cent drop in entries since 2020, it might be time for the festival to revisit its approach for one of its oldest categories
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“Without impact, innovation cannot meet its destiny,” says Dentsu’s president and global CEO, Hiroshi Igarashi as the agency gears up to expand its innovation hub
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McCann's 'Fit My Slippers' campaign for Buckaroo won a Gold and Bronze whereas Ogilvy India won a Bronze Lion on day one of Cannes Lions 2024
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Leo Burnett secures two shortlist spots, McCann's campaign, 'Fit My Feet' receives recognition for two subcategories, Ogilvy and FCB India Campaigns reserves one shortlist each
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