Highlighting the key considerations over the SDCs, marketers weigh operational costs against reputational safeguards as MIB refines regulations
Read MoreAs Goafest 2024's venue shift reflects ‘The Age of Adaptability’, industry leaders emphasise the criticality of adaptability, purpose-driven innovation and consumer-centricity in steering turbulent times
Read MoreRajdeepak Das, Chief Creative Officer of Publicis Groupe South Asia and Chairman of Leo Burnett South Asia outlines strategies for staying relevant in the age of AI and data, emphasising solution-oriented hiring and partnerships with change-makers
Read MoreIndia's top creative minds and agencies shine at the Abby Awards with Grand Prix winners setting new benchmarks in innovation and impact across diverse sectors
Read MoreWith five Lions at Cannes Lions 2024 for Leo Burnett, agency leaders Rajdeepak Das and Amitesh Rao chart a course for data-driven, collaborative creativity in the digital age
Read MoreAs the Cannes Lions International Festival of Creativity comes to a close, Leo Burnett leads with five wins; McCann and Ogilvy come to a close second
Read MoreOn the final day of Cannes Lions 2024, Tgthr/Reckitt Benckiser secured a Silver Lion for Harpic Loocator #BeFreeToPee, while Leo Burnett India also won a Silver Lion for 'Project Farm Equal' for Lay's in the Glass: The Lions for Change category
Read MoreBrands that are communicating with fun and humour in their approach, letting go of some control are standing out at Cannes Lions 2024
Read MoreWith Leo Burnett India's Gold for 'Turf Finder' and two Silvers for FCB Kinnect and VML India, India's total Cannes Lions tally reaches 12
Read MoreLeo Burnett’s entry ‘Turf Finder’ is bringing home the Gold Lion in the Creative Data category
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