Articles for Advertising

Cannes Lions 2024 Unveils Shortlisting Jury, Includes India's Top 6 Creatives
Cannes Lions 2024 Unveils Shortlisting Jury, Includes India's Top 6 Creatives

The Cannes Lions International Festival of Creativity assembles a 75-market juror army, with six doyens from India to filter the globe's best ads

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We Preserve A Brand’s Legacy: Deepak Hiremath

Homegrown ad agency Vermmillion is making waves in creative excellence and global impact. Its Managing Director, Deepak Hiremath, highlights the agency's strategic prowess and unwavering commitment to excellence, delivering work that speaks

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Bumble Unveils New Brand Identity, Gives Women More Choices In Global Campaign
Bumble Unveils New Brand Identity, Gives Women More Choices In Global Campaign

Bumble revamps look, adds feature that allows women to set opening questions for matches, reinforcing its women-first approach

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Full Brained Thinking
Left-brained Thinking In Planning Process Was The Secret Sauce: Shriram Iyer, Tilt Solutions

Shriram Iyer, Co-founder and Group CCO, Quotient Ventures (Tilt Brand Solutions, Vector Brand Solutions) foresees advertising's future shaped by tech & brand experiences

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Collaboration Driving Innovation
We Must Accept AI As A Tool To Enhance Creativity: Sajan Raj Kurup, Creativeland Asia

Sajan Raj Kurup, Founder and Chairman, CLA stresses upon the use of AI for creativity enhancement but warns against misuse

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Spotlighting the Blind Spot
Sports Marketing: Spotlighting The Blind Spot

The sporting ecosystem has put unavailing efforts into what a fan really expects and enjoys. All stakeholders must endeavour to offer a seamless game experience and also invest copiously in delivering it

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Adopters Of New Tech
We’ve Always Been Early Adopters Of New Tech: Binaifer Dulani, Talented

Binaifer Dulani, Founding Partner & Creative at Talented advocates early tech adoption, freeing energy for top-notch creativity

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Rise Of Creative Entrepreneurs
Rise Of Creative Entrepreneurs

Branding goes beyond messaging as new creative entrepreneurs blend art and business, delivering compelling consumer experiences

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Indian Talent: Global Goldmine
Indian Talent: Global Goldmine

Today, India boasts one of the largest expat communities worldwide. While its talent power is well-established, the country is creating and exporting ideas that resonate across international markets, incessantly honing its skills further and relishing incremental returns

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For Ad Spends the Only Way is Up: Karthi Marshan

While Karthi Marshan, Principal, marshan.ink is bullish on India’s growing ad numbers, he believes that brands struggle to tell exhilarating stories, despite media's proliferation and the ability to experiment being relatively cheap

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