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The group lost major media clients like Reckitt and Maruti Suzuki in 2023 but secured new accounts including BharatBenz, Welspun, Meesho among others
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The company's advertising expenditure reached Rs 168.87 crore, an increase from Rs 142.90 crore spent in the corresponding quarter of the previous year
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The campaign has been produced by Dharma 2.0 under the leadership of Punit Malhotra
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Nowadays, brands prioritise establishing meaningful connections rather than merely acquiring media assets. Each brand participating in the IPL has unique objectives and positioning needs, writes Vijay Kumar Mikkilineni
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The Abby Awards will be held on the 29, 30 and 31 of May during Goafest 2024
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Anurag Gupta assumes the role of CEO, effective as of 2 May 2024
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The 25-poster series has been conceptualised by the creative agency Brave
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From mocking memes to personal jibes, political campaigns resort to mockery and ridicule in race for virality in the Lok Sabha elections in 2024
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Similar to the previous season, egaming still holds a dominant position in the top television categories
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Advertising Rocks 2024 features Indian and International solo categories. Four finalists per category perform at Goafest in Mumbai, with winners decided by jury and attendee votes
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