Vir Das Steps Into Style As The New Face Of Hush Puppies

Global footwear brand Hush Puppies, exclusively available through Bata India unveils the addition of the witty, stylish and charming Vir Das as its new brand ambassador. The unveiling has been made uniquely, with Das preparing to make history as the first Indian to host the 52nd International Emmy Awards. Renowned for his sharp sense of humour, impeccable style and strong values, Das is the perfect embodiment of Hush Puppies’ playful spirit and strong consumer connection.

Commenting on the partnership, Deepika Deepti, Head of Marketing, Bata India said, “We are truly proud to have the incredibly talented Vir Das lead the brand conversation for Hush Puppies. His unique style, on-the-move global lifestyle, ability to question status quo & humane values perfectly resonate with Hush Puppies’ promise of style & elevated comfort.”

The collaboration between India’s top comedian and the basset hound underscores Hush Puppies’ commitment to providing ultimate comfort and style, making it the top choice for the modern Indian.

In a humorous take that embodies both the brand and Das' personality, the collaboration kicks off with a fun film that transports viewers to the 'bright side.' The video features Das gearing up for a high-stakes 'Get Ready With Me' moment for the Emmys, dressed in a sharp suit and ready to impress. But something is missing. In true comedic style, Das frantically searches his room for the one item that will complete his look - his ‘puppies.’ After several 'Where are my puppies?' moments, he finally discovers a pair of Hush Puppies. Slipping into them, Das confidently declares, “Hi this is Vir Das, finally ready for the Emmys, with my Hush Puppies.” It's a perfect reminder of how the right pair of shoes can effortlessly pull everything together.

Commenting on the partnership, brand ambassador, Vir Das said, “When Hush Puppies called, I thought, ‘Great, now even my shoes will have better timing than me.’ But seriously, shoes that look good, feel great, and share my love for comfort and dogs? It’s like they took my spirit animal and turned it into a shoe. Couldn’t be more thrilled to join the ‘bright side’!”