Science Meets Art In Sebamed’s Bold ‘Project Skin Deep’ Campaign

Sebamed unveils its new campaign, ‘Project Skin Deep’. In a landscape where beauty campaigns typically stop at the surface, Sebamed pushes beyond the surface – 3mm deeper, to be precise. ‘Project Skin Deep’ isn’t just another skincare campaign; it’s a shift in perspective. The campaign takes an unflinching look beneath the surface of the skin, zooming into the microscopic layers to explore whether beauty is truly skin deep. The answer, it turns out, is a resounding yes.

The campaign features a series of microscopic visuals that showcase the transformative effects of Sebamed products on healthy skin. These images, captured in almost otherworldly tones, provide a rare glimpse of skin health, highlighting the profound impact of science. While traditional beauty campaigns often rely on glossy shots, dramatic lighting and heavy editing, Sebamed turns the narrative on its head. This is beauty stripped of all artifice, reminding us that true skin health is undeniable – even under a microscope.

Karan Goel, Marketing Head, Sebamed India shares, “Too often, skincare campaigns focus solely on immediate visible results. At Sebamed, we believe true beauty stems from healthy skin - inside and out. This campaign empowers consumers with the knowledge that long-term skin health is the foundation of lasting beauty. ‘Project Skin Deep’ underscores our unwavering commitment to science-backed skincare and informed choices.”

While some may argue that science and art exist in different realms, Sebamed challenges that notion. In this campaign, science transforms into art. Every microscopic detail serves as evidence of Sebamed's pH-balanced formulas working to repair and protect the skin from its very core.

Created in collaboration with Leo Burnett, the campaign blends creativity with scientific accuracy, telling a story that reshapes conventional beauty standards.

Sachin Kamble, Co Chief Creative Officer, Leo Burnett - South Asia, adds, “With ‘Project Skin Deep’ we took the bold step of doing an actual biopsy of a skin cell before and after using Sebamed products and then went on to integrate it into the visual narrative of the campaign. Each image is a glimpse into how beautiful, complex yet intriguing each skin cell is and the profound impact of Sebamed. At Burnett, we believe in the power of authenticity in storytelling and this campaign is the best example ofintegrating science, design, technology and creativity.”

The campaign spans across platforms, from digital screens to billboards, making its mark in both the physical and subconscious realms, inspiring consumers to expect more from their skincare.