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Chairman and CEO of Mattel, Ynon Kreiz has been credited with transforming the company into an IP powerhouse, unlocking iconic brands' creative potential on global stage
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Bisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World
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FCB Group India bags Grand Prix for HDFC Bank's 'Lulumelon EOSS' campaign and also secures the Public Relations Specialist Agency of the Year title on day 2 of Goafest 2024
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Post winning the Media Agency of the Year to bagging a total of 16 metals at Goafest 2024 Media Abby, Ajay Gupte, CEO, South Asia at Wavemaker speaks to BW Marketing World exclusively on the win, the campaigns and the use of AI
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ABP also secured five metals including one gold, two silver and two bronze, while The Hindu Group secured five metals including one gold, one silver and three merits
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The show must go on. And it will! Because what we are celebrating is creative excellence, says Ajay Kakar, Chairman, Awards Governing Council of the Abby Awards and Managing Committee member, The Advertising Club to BW Marketing World
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As a first time attendee of Goafest, which is now taking place in Mumbai, for the first time in the history of this festival. With the theme 'The Age of Adaptability', let us delve into this with an open mind and with a spirit of innovation
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Centred around the theme 'The Age of Adaptability', each Masterclass equips participants with actionable strategies
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Centred on 'The Age of Adaptability,' the festival features over 50 speakers and entertainers, including keynotes from industry leaders
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Mukta Maheshwari, Chief Marketing Officer, P&G India; and Vice President, Fabric Care, P&G India indulges in an exclusive conversation with BW Marketing World on the strategies behind P&G’s successful marketing campaigns, integration of technology, leveraging data and much more
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