Goafest 2024 Partners With D&AD To Elevate Masterclass Series

The 17th edition of Mumbai's Goafest has allied with D&AD, the authority on design and advertising brilliance. Together, they will oversee the curation of skill enhancement masterclasses during the festival.

With an emphasis on enhancing skills, fostering creative brilliance and enriching industry knowledge, the introduction of three D&AD Masterclasses at Goafest 2024 promises to elevate the event, uniting two creative powerhouses on one platform. The three curated Masterclasses offer attendees an opportunity to explore creativity, draw inspiration and gain strategic insights. Centred around the theme 'The Age of Adaptability', each Masterclass equips participants with actionable strategies and groundbreaking ideas poised to reshape the industry landscape.

The first Masterclass, ‘Trend Immersion Workshop’ will help attendees identify emerging trends and differentiate them from fads. The workshop will drive innovation, ideation and fresh thinking. 

Speaking on the collaboration, Jaideep Gandhi, Chairperson of Goafest 2024 said "At Goafest, our vision has always been to push boundaries and redefine the standards of creativity. This partnership with D&AD is a testament to our dedication to providing unparalleled learning opportunities and empowering attendees with skills and ideas that will shape the future of the creative industry."

Titled ‘Unlock Award Winning Ideas’, the second workshop unpacks insights on the making of inspiring and impactful award-winning work and campaigns including wins from D&AD Pencil. 

"We are thrilled to bring our D&AD Masterclasses to Goafest 2024 to celebrate and advance creative excellence. We have shared goals to foster diverse talent, drive innovation, and propel the creative industry forward to shape the future leaders of our industry", said Jo Jackson, CEO of D&AD.

The third Masterclass, ‘Unpacking Brand Iconicity’ is an interactive session that explores ways brands are using the iconic elements of their identity and provides tips for getting to the heart of a brand. The workshop will explore recent trends in brand identity, understand the making of ownable iconicity and develop an identity into a brand story. Each Masterclass is carefully curated and aims to educate through real-world insights.