Articles for The work

Dell's ‘Back To School & College’ Campaign Celebrates The Spirit Of Social Innovation

Conceptualised and developed by VML, the campaign depicts how the PCs enable students to transform their ideas into reality

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Smoodh's Campaign Captures The Playful Spirit Of Indulgence In Every Sip

Featuring Varun Dhawan, the film uses a strong creative hook and a distinct visual look that will appeal to the younger audience

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QX Lab AI, Bobble AI Join Hands To Revolutionise AI

The partnership with Bobble AI signals a paradigm shift in the collaborative efforts driving technological advancement, poised to redefine the future of AI integration across diverse sectors

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BJP Releases Spoof Film On I.N.D.I.A. Ahead Of Elections

The party has uploaded a 2.23-minute video on its X handle titled 'INDIA Alliance Mein Fight, Main Hi Dulha Hun Right'

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Responsible AI Will Transform India's Progress: Sandip Patel, IBM

AI is not merely a trend but an essential tool for business, says the IBM India & South Asia MD

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6Degree, Aditya Birla Fashion Partner To Transform Ecommerce For Lifestyle Brands

The partnership aims to capitalise on 6Degree's expertise in the digital fashion space to elevate ABFRL's digital presence and deliver a more seamless and personalised shopping journey for customers

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Appy Fizz's New Film Exudes Attitude, Aspiration & Confidence

Featuring Kriti Sanon, the campaign resonates with today's youth, who seek memorable experiences that are both aspirational and share-worthy on social media

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BW Businessworld Explores Rapidly Growing Indian Pet Care Economy In Latest Issue

As part of a series exploring emerging sectors in India, BW Businessworld’s recent issue dated April 6, deep dives extensively into the flourishing pet care economy, projected to surpass $3 billion

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