Articles for The work

Crompton Unveils 'The Secret Of Fine Taste' Campaign Featuring Genelia Deshmukh

The campaign also features chefs Natasha Gandhi, Guntas Sethi, Saloni Kukreja along with, TV and media personalities - Disha Parmar Vaidya, Kishwer Merchant, and Rimpa Roy

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Orient Electric’s Campaign Spotlights Thoughtful Lighting Solutions

The digital film serves as the launchpad for the campaign, which will utilise different content formats to highlight Orient Electric’s thoughtfully curated lighting solutions designed for every space, mood, and need

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Hero Motocorp 'Challenges The Extreme' With Virat Kohli

The campaign celebrates the spirit of challenge and the joy of pushing limits, encouraging everyone to embrace their own adventures

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Jackie & Tiger Shroff Bring To Life The Evolution Of Urban Mobility In Uber's New Campaign

The ad films have been produced by Fuel Content, with FCB India being the creative agency

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Dell Technologies' Campaign Revives Nostalgia & Joy Through AI

Dell is promoting the campaign 'Sweets' through a comprehensive omnichannel strategy, spanning retail, digital platforms, regional efforts, and on-ground activations

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Giving CMOs A Seat On Their Company’s Board Will Lead To A Difference, Says CK Birla Group’s Deepali Naair
Giving CMOs A Seat On Their Company’s Board Will Lead To A Difference, Says CK Birla Group’s Deepali Naair

Deepali Naair, Group CMO, CK Birla Group sheds light on the challenges looming over the marketing industry, and the solutions to tackle the same

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Ranbir Kapoor, Alia Bhatt Join Hands For FabriCare's Practical Home Furnishing Solutions

The duo playfully presents everyday scenarios that can cause chaos in a home, showing how FabriCare’s fabrics handle these situations

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BW Festival Of Marketing Returns With Its 2nd Edition For a Collective Brainstorm
BW Festival Of Marketing Returns With Its 2nd Edition For a Collective Brainstorm

Welcoming top brands such as Airtel, Bisleri, Samsung, Tata Motors, ITC, Adani Wilmar, Visa, Colgate-Palmolive, Danone, Castrol, Valvoline Cummins, Dabur, Ferrero and their marketing leaders join the second edition where marketers balance trends while staying rooted in brand fundamentals

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