Appy Fizz's New Film Exudes Attitude, Aspiration & Confidence
Appy Fizz has introduced a 360-degree multimedia campaign that features brand ambassador, Kriti Sanon. The campaign highlights Gen-Z’s desire for an elevated experience in every moment, triggered by the pop of an Appy Fizz.
The ad film revolves around elevating any moment into an extraordinary one, triggered by the crisp taste and fizz of Appy Fizz. Reflecting the brand’s philosophy of injecting excitement and vibrancy into its audience’s lives, the campaign resonates with today's youth, who seek memorable experiences that are both aspirational and share-worthy on social media. The TVC brings this concept to life within the world of Appy Fizz, exuding attitude, aspiration and confidence. With peppy music, dynamic visuals and a blend of English and Hindi lyrics, the ad captures the essence of the vibrant party, where Appy Fizz sets the energetic and electrifying tone for the festivities.
The ‘Get Fizz’ tagline and the phrase, “Party mein fizz jagade,” capture the essence of the brand's promise to add life and energy to any moment, occasion or celebration offering a glimpse of what it is like to ‘Feel the Fizz’.
Speaking on the new campaign Ankit Kapoor, head of marketing and international business, Parle Agro says, “I believe our brands have the power to make life enjoyable, fun and extraordinary. Gen-Z lives and breathes by the mantra of YOLO and Appy Fizz, with its crisp, sparkling taste and Fizz, which will once again show how any moment can be extraordinary. The four-month-long cricket season will also offer numerous such moments of enjoyment where the brand will have a natural role to play in elevating the spirit of T20 cricket celebrations. Resonating with the spirited Gen Z, for whom a dull moment is simply not an option, our goal is to create an experience that mirrors their zest for life, positioning Appy Fizz as the ultimate companion for elevating every moment”.
In her statement, Nadia Chauhan, joint managing director of Parle Agro expresses the company's vision for its brands and commitment to seizing the abundant opportunities present in the beverage industry. She emphasised Parle Agro's proven track record of venturing beyond conventional boundaries, embracing innovation, and embracing disruptive ideas as integral to its growth strategy.
The TVC will be launched with the start of the IPL season, along with a rollout on national TV channels and the digital medium. The brand will also implement an aggressive outdoor strategy as well as deploying in-store advertising at kirana stores to reach consumers at every touchpoint.
