6Degree, Aditya Birla Fashion Partner To Transform Ecommerce For Lifestyle Brands
6Degree, a major company in fashion and lifestyle, has announced a strategic partnership with Aditya Birla Fashion and Retail (ABFRL), leading fashion and retail conglomerate under the Aditya Birla Group. This collaboration aims to change the e-commerce and digital experiences offered by ABFRL's portfolio of brands.
According to reports, the partnership aims to capitalise on 6Degree's expertise in the digital fashion space to elevate ABFRL's digital presence and deliver a more seamless and personalised shopping journey for customers. As the fashion industry undergoes rapid digital transformation, this initiative underscores ABFRL's commitment to staying at the forefront of innovation and catering to the evolving preferences of consumers.
Nikhil Hegde and Amit Bhardwaj, co-founders of 6Degree, expressed their enthusiasm for the collaboration, emphasising their shared vision to redefine the e-commerce landscape for fashion and lifestyle brands. They stated, "ABFRL is a powerhouse in the Indian fashion and retail sector, and we are thrilled to partner with them to enhance the e-commerce customer experience. At 6Degree, our mission is to empower brands with innovative digital solutions that drive growth and foster innovation."
Praveen Shrikhande, Chief Digital and Information Officer at ABFRL, echoed this sentiment, highlighting the strategic significance of the partnership in ABFRL's digital journey. "We are excited to collaborate with 6Degree to enhance our e-commerce capabilities, elevate customer engagement, and fuel digital growth across our diverse brand portfolio," Shrikhande remarked.
As ABFRL continues to expand its brand portfolio and explore new market segments, this partnership with 6Degree marks a significant milestone in its quest to establish leadership in the digital fashion realm. By leveraging 6Degree's cutting-edge digital solutions and expertise, ABFRL aims to cement its position as a frontrunner in the industry's digital evolution, ensuring that its brands remain at the forefront of innovation and customer-centricity.
