Rediffusion has ideated and created Tata Power’s new commercial on 'Clean & Green Energy' timed in synch with COP 28, in keeping with the company’s long-standing theme of ‘Sustainable is Attainable’
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So far, the campaign focused on raising awareness about schizophrenia and is now broadening its scope to include Attention Deficit Hyperactivity Disorder (ADHD)
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Ranveer Singh, the brand's ambassador, is seen joyously decorating his Christmas tree and explaining how the arrival of Christmas is the time
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The brand has launched its latest campaign with a humorous and relatable digital film envisioning a future where while AI does its job, humans can embrace the art of doing nothing
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Set to unfold across diverse media channels, the campaign aims to captivate hearts and minds, not by celeb name-dropping, but by sparking a dialogue on what truly defines excellence
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The Generative AI based campaign garnered unparalleled response with approximately 6 users uploading their ad every minute
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The brand aims to carve out a differentiated proposition in the female casual & expression wear category
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Featuring Amitabh Bachchan, the commercial amplifies the emotional chord that the brand strikes with its consumer base
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