Bewakoof Onboards Rashmika Mandanna As Brand Ambassador

Bewakoof has entered into a long-term partnership with Rashmika Mandanna as the face of its women’s collections  In a true-blue Bewakoof style the brand ambassador was picked through a social media poll conducted with the 1.7 mn strong Instagram community that the brand boasts of.

The women's apparel market was projected to reach nearly $39 billion by 2025 in India, a significant increase from 2015 and significant growth potential. However, when it comes to high-quality casual wear, there are definite gaps to be plugged. Ethnic wear dominates the apparel market with men’s category taking a clear lead in casual wear.

Says Prabhkiran Singh, Founder, Bewakoof, “Bewakoof specialises in creating fashion-forward apparel that scores high on the design quotient. This is our primary right to win in a highly competitive category. This and our capability of creating excellent product-market fit! We have done this with the men’s wear category and are all set to further strengthen it within the women’s casual and expression-wear category.