Nutella's Campaign Brightens The Holiday Season
With the Christmas season upon us, Nutella is back with a bigger fervor to elevate the holiday spirits. Nutella continues the association with Bollywood actor Ranveer Singh to ignite the warmth of the season with the #nutellawithlove campaign.
Christmas is that magical time of the year when hearts brim with joy and affection, and the desire to create memorable moments with loved ones takes center stage.
In the digital film, Ranveer is seen joyously decorating his Christmas tree and explaining how the arrival of Christmas is the time to do something special for their loved ones. He then reveals how he is set to ‘Spread the love’ with special Nutella muffins for his family. He then invites viewers to do the same by creating scrumptious recipes from Nutella.com and sharing it with their family and friends. The digital film ends with Ranveer adding that “as it’s Christmas, spreading Nutellicious love is a given”.
On the campaign, Zoher Kapuswala, Marketing Head, Nutella, Ferrero India, said, “Christmas season is associated with cooking, baking and Nutella just adds that extra bit of magic to the process. ‘Spread the love’ campaign aims to celebrate this season, of joy, by encouraging people to bake classic recipes for their loved ones, adding Nutella as a special touch to bring about a delightful twist."
