Sunfeast's #MyFantasyAdWithSRK Sets New Benchmark
Since its launch in September 2023, #MyFantasyAdWithSRK, the AI-enabled campaign by Sunfeast Dark Fantasy, has gone viral, garnering unprecedented buzz and engagement. To date, 9 lakh people have created their ads with mighty Shah Rukh Khan (“SRK”) and fulfilled their fantasy of being pampered by the ‘King of Bollywood’ himself. At its peak, the campaign witnessed an overwhelming response, with approximately 6 users uploading their details every minute!
Sunfeast Dark Fantasy, in collaboration with media partner IPG, launched this innovative campaign - #MyFantasyAdWithSRK. Here, consumers/Shah Rukh Khan fans had a unique opportunity to be his co-star and create their personalised advertisements.
Ads started pouring in from not just metros but from cities such as Patna, Kochi, Guwahati, Indore, Jaipur, Agra, Nagpur and more. Interestingly, among all the users approx. 60 per cent of users are male while 40 per cent are female.
Speaking on the success of the campaign, Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, ITC Foods Division said, "#MyFantasyAdWithSRK gave SRK fans the opportunity to bring to life the fantasies nurtured over the years. It was one of our milestone campaigns, and we are truly delighted to see how fans are coming forward voluntarily and creating their version of the ad. 9 lakh fantasies fulfilled is a huge achievement for the brand Dark Fantasy. We are happy to see that we were able to convert the fantasies of many into reality”.
Further, the campaign gained popularity not just in India, but in international markets as well.
