Articles for The work

Tech Mahindra Appoints Peeyush Dubey As Chief Marketing Officer

Dubey, a seasoned executive in the IT services domain, brings a wealth of experience to Tech Mahindra, having previously held key positions at major players like Infosys, Mindtree and LTI Infotech

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Parag Milk Foods Posts 121% YoY Jump In Net Profit To Rs 251.9 Mn In Q2FY24

The Direct to Consumer (D2C) brand Avvatar continued its momentum and recorded robust 62.7 per cent growth YoY, led by 57 per cent volume growth YoY

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Ad(ding) To The Festive Frenzy

Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup

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Twitter's Muskian Makeover: One Year Of X-treme Changes And Traffic Woes

The first year of Elon Musk being at Twitter's helm has seen a significant decline in web traffic and user engagement, amidst controversies surrounding changes in features and policies

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India's Astute Marketing Strategies Shine At G20 Summit

Digital Marketing, Social Media, and Influencers Elevate India's G20 Summit Promotions, Boosting Tourism Prospects

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Uday Kotak Steps Down As Kotak Mahindra Bank MD & CEO

The bank confirmed that Uday Kotak will remain in his role as a non-executive director

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Twitter's 'X' Branding: Musk Vs Analysis

Twitter's "X" rebrand has showed mixed impact, with reported user decline conflicting with growth claims, and uncertainties remain about its future and effect on related products

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BW Unveils India's 100 Most Influential Marketing Leaders

More than 25% of the BW Top 100 Marketers comprises women leaders. FMCG, Auto, Tech & BFSI dominate the list that not only recognises leaders across India who have contributed to and continue to shape the marketing & business landscape but also younger leaders who are building future-ready brands

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